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Apple Watch Series 11, Ultra 3 and SE Gen 3

Watch

There’s an Apple Watch for everybody.

Watch Utra 4

Watch Ultra 4

Watch Series 12

Watch Series 12

Watch SE Gen 3

Watch SE(3)

Apple Watch Ultra 4

WATCH

Ultra 4

The ultimate sports and adventure watch. With built-in satellite communications,1 multiday battery life,2 and advanced metrics.

Key Features

  • MULTI-DAY BATTERY LIFE—Ultra 4 is a smartwatch with ultramarathon battery stamina,2 perfect for runners to go the distance—with up to 45 hours of Max Extended Workout tracking.5 And you can fast-charge in just 15 minutes for up to 18 hours of use.6
  • STAY CLOSER TO YOUR HEART HEALTH—The most accurate heart rate sensing in a wearable,1 Ultra 4 now measures HRV as often as every five minutes for insights on stress and recovery, and background heart rate readings every five seconds.
  • A FULL-FEATURED HEALTH TRACKER—Better understand your body with advanced health insights. View your overnight health metrics with the Vitals app7 and get a daily sleep score, track your menstrual cycle,8 and take readings of your blood oxygen.9
  • CHECK YOUR READINESS FOR THE DAY—Know when to rest or put yourself to the test. The readiness experience gives you one clear score and can help you determine your capacity to take on the day by analyzing your recent activity, vitals, and sleep.
  • ULTIMATE RUNNING AND WORKOUT COMPANION—A superior fitness tracker for distance running, triathlons, mountain biking, strength training, and more. Ultra 4 has precision dual-frequency GPS, Pacer, Heart Rate Zones, Custom Workouts, training load, and more.
  • KEEP HELP CLOSE AT HAND—A smartwatch that puts your safety first. Ultra 4 can detect a hard fall or severe car crash.10 If you don’t have cell service or Wi-Fi, built-in satellite communications let you text emergency services to get help.11
  • SIRI AI AND AUDIO INTELLIGENCE—Using just your voice, engage in natural, back-and-forth conversations, brainstorm ideas, and more with Siri AI.3 Audio Intelligence helps catch what you missed and summarize conversations with Live Rewind and Siri Recap.4 Siri AI is rolling out in English. Some Audio Intelligence features coming in beta late 2026. Usage limits may apply.
  • RUGGED AND READY TO GO—Ultra 4 is built for extreme environments with a tough titanium case and a strong sapphire crystal display. Water resistant up to 100m, this smartwatch is great for swimmers, divers, and fans of high-speed water sports.12
  • THE FREEDOM OF CELLULAR—With just your smartwatch, you can take and make calls, stream music and podcasts, and listen with your AirPods—even without your iPhone.13

Gallery

Watch Ultra 4 Natural Titanium Natural Titanium Milanese Loop Band

Natural Titanium
Natural Titanium Milanese Loop Band

Watch Ultra 4 Natural Titanium Translucent Gray Ocean Band

Natural Titanium
Translucent Gray Ocean Band

Watch Ultra 4 Natural Titanium Desert Alpine Loop Band

Natural Titanium
Desert Alpine Loop Band

Watch Ultra 4 Black Titanium Black Titanium Milanese Loop Band

Black Titanium
Black Titanium Milanese Loop Band

Watch Ultra 4 Black Titanium Translucent Black Ocean Band

Black Titanium
Translucent Black Ocean Band

Watch Ultra 4 Black Titanium Burgundy Alpine Loop Band

Black Titanium
Burgundy Alpine Loop Band

Legal

Apple Watch Ultra 4 requires iPhone 11 or later with iOS 27 or later.

1Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information, visit apple.com/HRAccuracy.

2Battery life varies by use and configuration. See apple.com/watch/battery for more information.

3Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in watchOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/apple-intelligence.

4Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence–enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.

5Workout tested without iPhone and with heart rate sensor on during outdoor run workout sessions. Extended Workout turns on Low Power Mode during the workout; running form metrics will be unavailable. Max Extended Workout turns on Low Power Mode during the workout, and turns off alerts and splits; certain metrics will be unavailable. Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.

6Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Ultra 4 paired with an iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.

7The Vitals app is for wellness purposes only and not for medical use.

8The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.

9The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app. The Blood Oxygen app is available on Apple Watch Series 6 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models.

10Emergency SOS requires a satellite connection, cellular connection, or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if it isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information.

11Emergency SOS, Find My, and Messages via satellite are included for free for two years with the activation of Apple Watch Ultra 3 or later. Connection and response times vary based on location, site conditions, and other factors. Find My and Messages via satellite require a carrier plan. To send and receive SMS from cellular models of Apple Watch over satellite, your paired iPhone must be powered on and connected to Wi-Fi or an active cellular network, but your iPhone doesn’t need to be nearby. SMS message rates may apply. Satellite connectivity provided by Globalstar and its affiliates. See support.apple.com/123924 for more information.

12Apple Watch Series 2 and later and Apple Watch SE and later have a water resistance rating of 50 meters under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. Series 10 and later can also be used for snorkeling to 6 meters. However, they should not be used for scuba diving, waterskiing, or other high-velocity water sports. Apple Watch Ultra models have a water resistance rating of 100 meters under ISO standard 22810:2010. They may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. They should not be used below 40 meters. Water resistance is not a permanent condition and can diminish over time. For more information, see support.apple.com/109522 Apple Watch Series 8 and later and Apple Watch Ultra models are rated IP6X dust resistant.

13Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.

Apple Watch Series 11

WATCH

Series 12

Meet Apple Watch Series 12. A powerful health and fitness tracker with high-frequency HRV readings for insights on stress and recovery, readiness, Workout app, Pacer, Workout Buddy,2 Siri AI,3 and Audio Intelligence,4 and long battery life.

Key Features

  • STAY CLOSER TO YOUR HEART HEALTH—The most accurate heart rate sensing in a wearable,1 Series 12 now measures HRV as often as every five minutes for insights on stress and recovery, and takes background heart rate readings every five seconds.
  • A FULL-FEATURED HEALTH TRACKER—Better understand your body with invaluable health insights. View your overnight health metrics with the Vitals app7 and get a daily sleep score, track your menstrual cycle,6 and take readings of your blood oxygen.8
  • CHECK YOUR READINESS FOR THE DAY—Know when to rest or put yourself to the test. The readiness experience can help you determine your capacity to take on the day by analyzing your recent activity, vitals, and sleep.
  • A POWERFUL FITNESS TRACKER—With advanced metrics and motivating features like Pacer, Heart Rate Zones, and Workout Buddy powered by Apple Intelligence from your nearby iPhone2—Series 12 helps you stay active, from running to hiking to strength training.
  • KEEP HELP CLOSE AT HAND—A smartwatch that puts your safety first. Series 12 can detect a hard fall or severe car crash, automatically help connect you with emergency services, and notify your emergency contacts.9
  • ENJOY ALL-DAY BATTERY LIFE—With up to 24 hours of normal use so you can do all the things you love for longer.10 And it only takes 15 minutes to fast-charge for up to 12 hours of normal use.11
  • SIRI AI AND AUDIO INTELLIGENCE—Using just your voice, engage in natural, back-and-forth conversations, brainstorm ideas, and more with Siri AI.3 Audio Intelligence helps catch what you missed and summarize conversations with Live Rewind and Siri Recap.4 Siri AI is rolling out in English. Some Audio Intelligence features coming in beta late 2026. Usage limits may apply.
  • BUILT TO LAST—Apple Watch Series 12 aluminum cases now have Ceramic Shield 2—which is tougher than any smartwatch glass. Titanium and ceramic cases have a superdurable crack-resistant sapphire crystal display.
  • STAY CONNECTED—Series 12 (GPS) works with your iPhone or Wi-Fi to keep you connected. Use your smartwatch to send a text, take a call, listen to music, use Siri, and get notifications.

Gallery

Watch Series 12 Space Gray Aluminum Navy Blue Sport Band

Space Gray Aluminum
Navy Blue Sport Band

Watch Series 12 Black Aluminum Black Sport Band

Black Aluminum
Black Sport Band

Watch Series 12 Light Gold Aluminum Sand Sport Band

Light Gold Aluminum
Sand Sport Band

Watch Series 12 Dark Bronze Aluminum Olive Sport Band

Dark Bronze Aluminum
Olive Sport Band

Watch Series 12 Natural Titanium Navy Blue Sport Band

Natural Titanium
Navy Blue Sport Band

Watch Series 12 Natural Titanium Natural Milanese Loop

Natural Titanium
Natural Milanese Loop

Watch Series 12 Radiant Gold Titanium Burgundy Sport Band

Radiant Gold Titanium
Burgundy Sport Band

Watch Series 12 Radiant Gold Titanium Radiant Gold Milanese Loop

Radiant Gold Titanium
Radiant Gold Milanese Loop

Watch Series 12 Pearl White Ceramic Sand Sport Band

Pearl White Ceramic
Sand Sport Band

Watch Series 12 Night Blue Ceramic Navy Blue Sport Band

Night Blue Ceramic
Navy Blue Sport Band

Watch Series 12 Dark Bronze Aluminum Dark Bronze Milanese Loop

Dark Bronze Aluminum
Dark Bronze Milanese Loop

Legal

Apple Watch Series 12 requires iPhone 11 or later with iOS 27 or later.

1Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information, visit apple.com/HRAccuracy.

2Requires a paired Apple Intelligence–enabled iPhone and Bluetooth headphones with device and Siri language set to English or Spanish (Mexico). To use Workout Buddy without your iPhone nearby, you must have a Wi-Fi or cellular connection. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115. .

3Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in watchOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on watchOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/apple-intelligence.

4Audio Intelligence includes Live Rewind, Siri Recap, Sound Recognition, and faster Shazam and requires Apple Watch Series 12 or Apple Watch Ultra 4. Live Rewind and Siri Recap will be available in beta in late 2026 and require an Apple Intelligence–enabled iPhone 16 or later (excluding iPhone 16e). Will be available in English to start and will not initially be available in the EU. Certain Audio Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Live Rewind and Siri Recap. For more information, visit support.apple.com/148354.

5Hypertension notifications are not intended for use by people under 22 years old, those who have been previously diagnosed with hypertension, or pregnant persons.

6The Cycle Tracking app should not be used for birth control or to diagnose a health condition. Cycle deviation notifications inclusive of perimenopause are for people 40 years old or older.

7The Vitals app is for wellness purposes only and not for medical use.

8The Blood Oxygen app is for wellness purposes only and not for medical use. Measurements are calculated and viewed on iPhone in the Health app. The Blood Oxygen app is available on Apple Watch Series 6 and later (excluding Apple Watch SE models) and all Apple Watch Ultra models.

9Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if it isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information.

10Battery life varies by use and configuration. See apple.com/watch/battery for more information.

11Testing conducted by Apple in July and August 2026 using preproduction Apple Watch Series 12 (GPS) and Apple Watch Series 12 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, preproduction Apple Watch Magnetic Fast Charger to USB-C Cable (Model A3277), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.

12Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.

Apple Watch SE Gen 3

WATCH

SE Gen 3

Apple Watch SE 3 is packed with essentials like sleep score, Always-On display, Activity rings, and more. All for a great value.

Key Features

  • HEALTH ESSENTIALS—Temperature sensing4 enables richer insights in the Vitals app1 and retrospective ovulation estimates. You’ll also get a daily sleep score, sleep apnea notifications,5 and be alerted if you have a high or low heart rate or an irregular rhythm.6
  • GREAT BATTERY LIFE—Enjoy all-day, 18-hour battery life.3 Then charge up to twice as fast as SE 27 and get up to 8 hours of battery in just 15 minutes.2
  • ALWAYS-ON DISPLAY—Now you can read the time and see the watch face without raising your wrist to wake the display.
  • A GREAT FITNESS PARTNER—SE 3 gives you a healthy number of ways to track your workouts. With real-time metrics and Workout Buddy powered by Apple Intelligence from your nearby iPhone,8 you’ll hit your goals like never before.
  • STAY CONNECTED—Send a text, take a call, listen to music and podcasts, use Siri, and get notifications. SE 3 (GPS) works with your iPhone or Wi-Fi to keep you connected.
  • SAFETY FEATURES—SE 3 can detect a hard fall or severe car crash, automatically help connect you with emergency services, and notify your emergency contacts.9 Check In can automatically notify a loved one when you’ve arrived at your destination.
  • YOUR WATCH, YOUR WAY—Express yourself with dozens of easily customizable faces and a wide range of bands in different colors, styles, and materials.

Gallery

Watch SE

Midnight Aluminum
Black Sport Band

Watch SE

Midnight Aluminum
Midnight Sport Band

Watch SE

Starlight Aluminum
Light Blush Sport Band

Watch SE

Starlight Aluminum
Purple Fog Sport Band

Watch SE

Starlight Aluminum
Starlight Sport Band

Watch SE

Starlight Aluminum
Stone Gray Sport Band

Legal

Apple Watch SE 3 requires iPhone 11 or later with iOS 26 or later.

1The Vitals app is for wellness purposes only and not for medical use.

2Fast charging is compatible with Apple Watch Series 7 and later, any Apple Watch Ultra model, and Apple Watch SE 3.

3Battery life varies by use and configuration. See apple.com/watch/battery for more information.

4The temperature sensing feature is not intended for medical use. Temperature sensing is available only on Apple Watch Series 8 and later and all Apple Watch Ultra models.

5Sleep apnea notifications are available on Apple Watch Series 9 and later, Ultra 2 and later, and SE 3. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.

6Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).

7Testing conducted by Apple in July and August 2025 using preproduction Apple Watch SE 3 (GPS + Cellular) and Apple Watch SE 2 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charger to USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with adapter, region, settings, initial battery levels, usage, and environmental factors; actual results will vary.

8Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.

9Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone. You can use cellular models of Apple Watch to make an emergency call in many locations, provided that cellular service is available. Some cellular networks may not accept an emergency call from your Apple Watch if your Apple Watch isn’t activated, if it isn’t compatible with or configured to operate on a particular cellular network, if isn’t set up for cellular service, or if the cellular network does not support emergency calling over IMS. See support.apple.com/108374 and apple.com/watch/cellular for more information.

10Not all features will be available if the Apple Watch is set up through Apple Watch For Your Kids. Check support.apple.com/en-us/109036 for details. Wireless service plan required for cellular service. Check apple.com/watch/cellular for participating wireless carriers and eligibility.

11Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.

12Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/watch/cellular.